A marketing component, digital marketing uses the internet and various online-based digital technologies such as computers, mobile phones, and other digital media platforms to promote products and services of the brands and companies representing the brands. The development of Digital marketing has completely changed the scenario of using technology for marketing by brands and businesses. As more and more people have started using digital platforms in everyday life, digital marketing campaigns have become prevalent in the market by making the use of search engine optimization (SEO), search engine marketing (SEM), content marketing as well as influencer marketing, automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, email marketing, display advertising, e-books, and optical disks and games.